Big tech layoffs, bank failures, rising inflation and a recession … Americans have a lot to be stressed about in their financial lives right now. The challenge for financial marketers lies in helping your audience balance that stress. Because let’s face it: Things rarely go smoothly in this country. And even when they do, much of your audience is still dealing with their own money woes.
But the challenge also provides a lot of opportunity. You can help your audience reduce their stress by educating them on important topics — like planning for retirement or starting a basic budget. You can also hit the nail directly on the head and give expert guidance on finding a path to financial wellness and lowered stress levels.
Start with evergreen topics like budgeting, trimming expenses, rebalancing a portfolio or branching out into new investing opportunities. Building up a staple of educational blogs will help your audience seek out answers to important questions as they stress about them.
Get to the heart of the matter. Build stress relieving tips into your social media feed. Reach out to financial coaches for their best advice. Discuss financial psychology in your blog.
Pay attention to economic cycles. Stress levels skyrocket when there’s talk of a recession or layoffs in the news. Use this time to reshare your evergreen educational articles on your social media feeds.
Launched by the American Bankers Association in 1997, Teach Children to Save Day falls in April. Calendar dates like these are usually a fun way to connect with your audience on social media — and we think this is an important topic to boot.
The aim of Teach Children to Save Day is to help young people understand the basics of personal finance and encourage them to develop good habits that will benefit them throughout their lives. By learning about saving and financial responsibility at an early age, children and young people can develop the skills and knowledge they need to make informed financial decisions as they grow older.
Getting kids to care about saving money isn’t easy. Help parents out with advice on what lessons to teach at what age, how to encourage kids to save and how to keep things fun.
Go multimedia. Post simple money quizzes, build educational games, and offer downloads to coloring pages and cute mazes for younger kids.
Host funny (mobile friendly) educational videos on your social media feeds that parents can share with their kids.
You may have been blogging about taxes for a while, but that doesn’t mean your audience has filed yet. Every year, around 43 million Americans wait until the last three weeks leading up to Tax Day to hit the submit button.
Help your audience out with last-minute tax tips to show them how to maximize their refund when they have minimum time.
Post regular reminders of upcoming deadlines on your social media feeds — and link to evergreen tax advice posts.
Consider timely, news-style blog posts for any big tax law changes.
From mid-March through April, high school seniors are glued to their mailboxes (and their inboxes) waiting for acceptance letters from the many colleges they applied to. College acceptance season is also a great time to talk about saving for — and paying for — college.
With the average cost of attending a four-year university running around $35,551 per year (and on the rise!), parents are keen to learn more about what investment and savings strategies they can use to grow those college funds.
Cover the different investment vehicle options in evergreen blog posts.
A 529 college savings plan is a tax-advantaged investment account designed specifically for education savings. Parents can open a 529 plan and contribute money on behalf of their child, and the money grows tax-free if it is used for qualified education expenses.
A UTMA account is a type of investment account that allows parents to save money for their child’s education while still retaining control of the account until the child reaches adulthood.
A Coverdell ESA is another tax-advantaged investment account that can be used to save for education expenses. Parents can contribute up to $2,000 per year per child, and the money grows tax-free if it is used for qualified education expenses.
Financial Literacy Month is an annual observance that takes place in the United States during April. The goal is to promote financial education and help individuals of all ages improve their financial prowess.
This month, your editorial calendar should be full of educational articles, tips and tricks and evergreen content. Basically, if it is about personal finance and you haven’t covered it yet, now is a good month to get it published.
Consider your audience. Covering the basics — like how to create your first budget — is a great idea, but don’t limit your blog to just beginners. Consider adding more advanced topics to capture a larger audience base.
Keep it evergreen. The content you publish during Financial Literacy Month can become cornerstone content you’ll reshare all year.
Highlight personal experience. First-hand accounts give your audience someone to relate to, but they also help with SEO. Google prioritizes financial content that meets the “Experience, Expertise, Authoritativeness, and Trust” or EEAT factors. You can help boost your blog’s ranking by leaning on first-person expertise for everyday personal finance topics.