What should financial marketers and advisors talk about this month? Our monthly roundup has you covered with timely topics for blog posts, social media campaigns, and other marketing ideas.
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Big tech layoffs, bank failures, rising inflation and a recession … Americans have a lot to be stressed about in their financial lives right now. The challenge for financial marketers lies in helping your audience balance that stress. Because let’s face it: Things rarely go smoothly in this country. And even when they do, much of your audience is still dealing with their own money woes.
But the challenge also provides a lot of opportunity. You can help your audience reduce their stress by educating them on important topics — like planning for retirement or starting a basic budget. You can also hit the nail directly on the head and give expert guidance on finding a path to financial wellness and lowered stress levels.
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Launched by the American Bankers Association in 1997, Teach Children to Save Day falls in April. Calendar dates like these are usually a fun way to connect with your audience on social media — and we think this is an important topic to boot.
The aim of Teach Children to Save Day is to help young people understand the basics of personal finance and encourage them to develop good habits that will benefit them throughout their lives. By learning about saving and financial responsibility at an early age, children and young people can develop the skills and knowledge they need to make informed financial decisions as they grow older.
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You may have been blogging about taxes for a while, but that doesn’t mean your audience has filed yet. Every year, around 43 million Americans wait until the last three weeks leading up to Tax Day to hit the submit button.
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From mid-March through April, high school seniors are glued to their mailboxes (and their inboxes) waiting for acceptance letters from the many colleges they applied to. College acceptance season is also a great time to talk about saving for — and paying for — college.
With the average cost of attending a four-year university running around $35,551 per year (and on the rise!), parents are keen to learn more about what investment and savings strategies they can use to grow those college funds.
Cover the different investment vehicle options in evergreen blog posts.
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Ah, the big kahuna.
Financial Literacy Month is an annual observance that takes place in the United States during April. The goal is to promote financial education and help individuals of all ages improve their financial prowess.
And for financial marketers, it is a big deal. (Such a big deal, we wrote a whole blog post on it.)
This month, your editorial calendar should be full of educational articles, tips and tricks and evergreen content. Basically, if it is about personal finance and you haven’t covered it yet, now is a good month to get it published.
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Want to look further ahead? Download our Financial Marketing Calendar to stay up-to-date on financial events and themes all year-round.