What should financial marketers and advisors talk about this month? Our monthly roundup has you covered with timely topics for blog posts, social media campaigns, and other marketing ideas.
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Topic #1: And the rate hikes keep comin’, comin’…
In another attempt to curb inflation, the Federal Reserve has hiked rates again. And most experts agree the Fed isn’t finished yet. Goldman Sach economists raised their forecast, now predicting rate hikes in November, December, and February to hit a peak funds rate of 4.25-4.75%.
Rate hikes and runaway inflation have the nation on edge. A recent NPR/PBS NewsHour/Marist National Poll found that 37% of Americans feel their finances have worsened in the last year, while 72% have cut back on at least one necessity or splurge — and most of them blame inflation.
All the financial lingo in the news lately isn’t doing much to calm anxieties, but you can help your audience. They’re looking for easy to understand explainers and no-nonsense advice on how to navigate this turbulent economy.
Topic #2: It’s Financial Planning fall, y’all
October is officially Financial Planning Month, which means this is a great time to talk about financial planning topics.
Now that experts are increasingly sounding recession alarms, your audience will likely be looking for tips on how they can prepare now and make it through a potential recession with their financial goals intact. Q&As with experts, think pieces on the economy, and even listicles with sound financial planning advice are perfect for this particular Financial Planning Month.
Topic #3: A scary stat for seniors
Poverty rates among seniors increased from 8.9% in 2021 to 10.3% in 2022, according to the latest data from the U.S. Census Bureau. The troubling news comes at a time when other poverty indicators — like the child poverty record — are dropping.
The upcoming 2023 Social Security cost-of-living adjustment, or COLA, is expected to be the biggest gain in decades, but most experts agree it won’t be enough to help the more than a million Americans 65-years-and-older now facing poverty for the first time.
Your audience in or nearing retirement may be more worried about making their retirement funds last now. While those still in the workforce are wondering how they can ensure they have enough to live on when the time comes. This is a good time to discuss how all life stages can protect their retirement.
Topic #4: The student loan relief racket
While the application for student loan relief is expected to be released in October, thousands of anxious student debt holders are already getting hammered with scams.
An investigation by the Tech Transparency Project found that 12% of Google ads for key terms around student loans and debt forgiveness were scams. Scammers are also calling student loan holders and taking advantage of the long-awaited government emails by creating realistic-looking phishing dupes.
Get ahead of scammers by providing readers with updates on the debt forgiveness program and real advice on how to apply.
Topic #5: Extended tax returns are (finally) due
The tax extension deadline is October 17th. This year an estimated 19 million taxpayers opted for an extension, according to the Internal Revenue Service — an estimated all-time high.
Those who may not have been quite ready in April may panic a bit as the deadline looms. Many will still be in the process of trying to get their returns together and may have questions as first-time extension seekers.
Want to look further ahead? Download our Financial Marketing Calendar to stay up-to-date on financial events and themes all year-round.