5 Financial Blog Ideas for October 2025
September 1, 2025
What should financial marketers talk about this month? Our monthly roundup has you covered with timely topics for blog posts, social media campaigns, and other marketing ideas.
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Topic #1: Renewing insurance policies
October is a good time to ensure that insurance coverage is adequate for the upcoming year. Encourage clients to review their insurance policies, including life, health, and property insurance. Discuss any necessary updates or changes.
The angle:
- Highlight the importance of conducting an insurance review in October to align with the end-of-year planning.
- Mind the gap. Provide a detailed guide on how clients can identify and address gaps in their insurance coverage. Focus on practical steps they can take to review and update their policies effectively.
- Focus on the financial benefits of updating insurance policies, including potential cost savings and tax advantages.
Blog inspiration:
- The Role of Insurance in Your Financial Plan (R.B. Mitchell Team)
- Why life insurance? 6 ways it can help protect and achieve your financial goals (Ameriprise Financial)
- Why Insurance Should Be Part of Your Financial Plan (Chicago Partners Wealth Advisors)
Topic #2: Tax harvesting strategies
October is a good time to discuss tax-loss harvesting and other strategies to minimize tax liabilities before the year ends. This includes taking advantage of capital losses to offset gains.
The angle:
- Explain what tax-loss harvesting is, how it works, and why it’s a valuable strategy for minimizing tax liabilities. Include definitions of key terms like capital gains, capital losses, and tax offsets.
- Offer a detailed guide on how clients can assess their portfolios for tax-loss harvesting opportunities, including how to identify losing investments, calculate potential tax savings, and execute trades.
- Explore how tax-loss harvesting can be integrated with year-end financial planning, retirement account contributions, and investment rebalancing.
Blog inspiration:
- Here’s how to make your tax-loss harvesting strategy do more for you (J.P. Morgan)
- Maximize Your Savings with Tax-Loss Harvesting (Creative Planning)
- Tax loss harvesting: Reasons, tips and strategies (UBS)
Topic #3: Health savings account contributions
As we approach the end of the year, it is a good time to make sure your clients are aware of HSA contributions before open enrollment opens in November.
The angle:
- Explain the triple tax advantage of HSAs: tax-deductible contributions, tax-free growth, and tax-free withdrawals for qualified medical expenses. Include examples of how making contributions can reduce taxable income and provide potential tax savings.
- Provide insights on how HSAs can be used for both current medical expenses and long-term savings. Discuss the role of HSAs in a retirement strategy, including the potential to use HSA funds for healthcare costs in retirement.
- Provide a step-by-step guide on making HSA contributions, including contribution limits, deadlines, and tips for maximizing contributions. Include strategies for making the most of the tax year and ensuring contributions are applied correctly.
Blog inspiration:
- The triple tax benefits of health savings accounts (Ameriprise Financial)
- HSAs: An Overlooked Retirement Savings Vehicle (Morgan Stanley)
- Should I Have an HSA? (Dechtman Wealth Management)
Topic #4: Extended tax returns are due
The tax extension deadline is approaching, and millions of people haven’t filed yet.
Those who were not quite ready in April may be panicking a bit right now as the deadline looms. Many will still be in the process of trying to get their returns together and may have questions.
The angle:
- Consider an explainer on how submitting your tax returns later in the year may differ. Should filers expect to pay any fees? What happens if they didn’t make estimated taxes in April when they filed for an extension?
- No matter when you file, you want to pay the least possible. How about a Q&A on possible tax credits and deductions they can still take advantage of?
Blog inspiration:
- What to Do After You’ve Filed an Income Tax Extension (Intuit TurboTax)
- What Tax Extension Filers Can Do Before the October Deadline (CBS News)
- 6 Late-Filing Tax Mistakes You Need to Avoid (NerdWallet)
Topic #5: Financial Planning Month is in full swing
October is officially Financial Planning Month, which means this is a great time to talk about financial planning topics.
The angle:
- Emphasize how a holistic approach helps clients achieve their financial goals and improve their overall financial well-being.
- Provide readers with step-by-step guides, checklists, and strategies for creating or refining their financial plans. Cover topics such as setting financial goals, tracking expenses, and reviewing investment portfolios.
- Highlight success stories of clients who have benefited from financial planning, detailing how specific strategies and planning helped them achieve their goals.
Blog inspiration:
- October is Financial Planning Month (Robare Jones)
- October Is Financial Planning Month: Here’s What To Know (Sherman Wealth Management)
- National Financial Planning Month (SMB Financial Strategies)
Want to look further ahead? Download our Financial Marketing Calendar to stay up-to-date on financial events and themes all year-round.
