What should financial marketers and advisors blog about this month? Our monthly roundup has you covered with timely topics for blog posts, social media campaigns, and other financial services marketing ideas.
Want to look further ahead? Download our Financial Marketing Calendar to stay up-to-date all year long.
Topic #1: Holiday Spending
The Economy: Holiday Spending Strongest in Years
Topic #2: Tax-loss Harvesting
- December is investors’ last chance to sell securities at a loss, offset capital gains and income, and reduce their 2018 tax bill.
- Tax-loss harvesting topics can range from basic education, to advanced “tax alpha” strategies, to highlighting depressed asset classes and sectors that may be ripe for loss harvesting.
- Investors may also be wondering how new tax legislation from earlier this year may impact tax loss harvesting strategy.
Making the Most of Tax-Loss Harvesting in 2018
Topic #3: IRA Deadlines
#IRA #investing #retirement
- December is always a good time to take stock of financial accounts, particularly retirement accounts – which come with a few important year-end deadlines.
- While 2018 IRA contributions aren’t due until tax time, IRA holders who turned 70½ before 2018 must take required minimum distributions (RMDs) before December 31st. Those planning to convert a traditional IRA to a Roth IRA must do so before year-end, as well.
- RMDs aren’t only for older investors – inherited IRAs come with their own set of distribution rules that can be complex and confusing for the beneficiary.
7 IRA Strategies for the End of 2018
Topic #4: Charitable Giving
- December is the season of giving to charity, and while many people do so out of the goodness of their hearts, it doesn’t hurt that there may be a tax deduction involved.
- Donors are always looking for insights on the different types of charitable giving as well as ways to maximize donations.
- If you think this topic is only for wealthy, older generations, think again – a whopping 84 percent of Millennials give to charity, compared with 72 percent and 59 percent of Baby Boomers and Gen Xers, respectively.
7 Charitable Tax Deduction Questions Answered
Topic #5: Year-in-review
- Before we move ahead to 2019 predictions and outlooks, it’s worth taking a moment to look back at the year we just had.
- Investment companies can use this opportunity to recap the biggest financial stories of the year, from the highs to the lows, and everything in between.
- Consumer brands and advisors can encourage their audience to conduct their own financial year-in-review, as now is a great time to identify bad habits and start new ones with the clean slate of a new year.
The Year in Money
Look Ahead: January Topics
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